My Store is used to create your storefront on the interKanect Marketplace and sell both physical and digital goods. Even if you do not plan to sell merchandise you will still need to create a storefront before you can host any paid interKanect sessions. This is because your storefront is where you link your PayPal email so we know where to deposit your payments to. It also provides access to the detailed accounting and sales reporting features. You can access My Store from the top toolbar menu located just above the banner of your interKanect page when logged into your interKanect account.